With today's world of internet connectivity, access to public opinion is a click away. How does public opinion affect you? Your customers influence buyers' decisions and shape your business reputation online.
Author: Claudine Farah
A University of Ottawa M.B.A. graduate with a double degree in Arts, I have a decade of digital marketing experience, many years of program and project management experience in the telecom and software industries, consulting for several years, and experience working abroad and across multiple cultures.
After a 20+ years in the high-technology industry, I decided to build my own consulting firm. iFarah Consulting is an online marketing company that specializes in helping small businesses be successful online.
Get answers to your online marketing questions, from creating a content plan, attracting new customers online to blogging and social media.
Chasing after Google is a losing battle. Write for your audience and your audience will find you.
Letting your online audience know that there are real people behind the business that you drive makes your business about the people and their stories. In my first blog, My Story, I hinted to the concept of “humanizing a business”. In this post, we’re going to explore what humanizing your business means to you and … Continue reading Social Media Humanizes Your Business
As entrepreneur, you do well at running your business but online marketing isn't your strong suit. Learn how to avoid mistakes with internet marketing and make sure you're getting your money's worth.
A blog is a salesperson that never sleeps. You have an established business, a brand and a website. You want to rely on the Internet to gain more business. You’re trying to catch up to your partners, suppliers, distributors or even competitors. You don’t have the time or resources to do the 25 things that … Continue reading Blogging: What’s in it for You
If you had asked me what my passion was back when I was a student, my answer would've been _________. Blank! I've always known I liked to write, I liked working with people and I longed for a balance between the academics and the "real" world. Fast forward 20+ years. My kids ask me occasionally … Continue reading My Story
iFarah Consulting, Ottawa Internet Marketing for Small Businesses 